Consumer perceptions of premium and luxury wine brands Abstract: A study was recently conducted to determine the attributes that consumers perceive to be associated with premium and luxury wines compared with regular wines, which also drew on the vast amount of existing literature on the topic. One of the methods the authors used to understand which attributes are associated with prestigious wines was the best-worst scaling. The findings suggest that many of the elements assumed to be connected are, in fact, not top-of-mind with many drinkers Publication: Wine and Viticulture Journal, Vol. 29, no. 3 (2014), pp. 68-70 Interested in joining the Corporate Sponsorship Program?                         Now available as an eBook exclusively to Apple iBooks The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.

Constellation Brands is set to acquire five fast-growing luxury wine labels, operating under The Prisoner Wine Company banner, for an estimated US$285m. Constellation Brands will acquire brands including The Prisoner, Saldo, Cuttings, Blindfold and Thorn, all based in California, from fine wine company Huneeus Vintners, with the deal expected to close by the end of April. Constellation said The Prisoner, which was launched in 2003, was now the top-selling ‘super-luxury red blend’ in the US, thanks to strong growth over the past three years. A blend of Zinfandel, Cabernet Sauvignon, Syrah, Petite Sirah and Charbono (aka Bonarda), it is said to have been inspired by the ‘mixed blacks’ wines originally made by Italian immigrants in the Napa Valley. Meanwhile, Saldo is described as the number two super-luxury Zinfandel, and Blindfold the top-selling super-luxury white blend. The five brands sold a combined 175,000 cases of wine in 2015, with volumes growing at an annual rate of 30% over the past three years.

‘More than ever, consumers are seeking high-quality, distinctive wines, and the portfolio we are acquiring from The Prisoner Wine Company delivers,’ said Bill Newlands, president of Constellation’s wine and spirits division. Constellation president and CEO Rob Sands added: ‘This acquisition aligns with our portfolio premiumisation strategy, enables us to capitalise on US market trends that favour high-end wine brands and strengthens our position in the dynamic and margin-enhancing super-luxury wine category.’best indian wine name The deal comes after Constellation paid $315m for fast-growing California Pinot Noir brand Meiomi in August last year.best red wine 2013 canada Meanwhile, Constellation said it was considering plans to float its Canadian wine business, including Inniskillin and Jackson-Triggs, via an IPO, thanks to its recent strong performance.best wine to use on turkey

View: Author(s): (Division of Industrial Marketing, eCommerce and Logistics, Lulea University of Technology, Lulea, Sweden) (Simon Fraser University, Vancouver, Canada Leeds University Business School, Leeds, UK) (McCallum Graduate School of Business, Bentley University, Waltham, Massachusetts, USA)/10.1108/17511061111121380Downloads: The fulltext of this document has been downloaded 5154 times since 2011Abstract:Purpose – The purpose of this paper is to address the visibility of luxury wine brandsbasic red wine vinaigrette recipe, in particular the Bordeaux first growth brands in social media.best south american white wine to portray similar luxury wine brands in multi‐dimensional space. best wine for a party 2013To identify the associations between the brands and the social media visibility indicators, the paper uses correspondence analysis.

Findings – The findings of the paper show that some of the brands considered did not, at the time the data were gathered, have a clearly defined social media strategy.Practical implications – The indication is that there are opportunities for luxury wine brand managers to use social media as a tool in their marketing strategies; also some threats may exist to these brands should they take a laissez faire approach to social media, particularly when social media are becoming as influential, if not more so than conventional media.Originality/value – Brands can take directions in social media today that would have been unlikely if not impossible five years ago. While brand managers may not fully be able to control the destinies of these brands, this paper suggests that the approaches followed in this particular research will present brand managers with a tool that will assist them in directing conversations that occur around their brands.Keywords: Wines, Brand management, Social networking sitesType: Research paperPublisher: Copyright:© Emerald Group Publishing Limited 2011Published by

Social media: communication strategies, engagement and future research directions Cluster resources and competitive advantage : A typology of potentially strategic wine cluster resources Motivational factors of gender, income and age on selecting a bottle of wine Competitive Analyses for Marketing Electronic Wine Tourism Variety seeking by wine consumers in the southern states of the US Regional brand image and perceived wine quality: the consumer perspective The role of perceived risk in wine purchase decisions in restaurants The hedonic nature of wine tourism consumption: an experiential view An international comparison of retail consumer wine choice Using Involvement and Brand Equity to Develop a Wine Tourism Strategy Write for this journalBurgundy, one of the most well-respected regions in France, produces some of the most sought-after Pinot Noir wines in the world known internationally by the name of the region.

A select few of these wines are even considered investments as they're often produced to be aged for at least 5 to 7 years. Of course, it's not just about reputation. These wines also tasteThe beauty and luxury of these wines has drawn quite a bit of buzz around them. That's likely why this is one of the more popular categories in the Snooth People's These awards are meant to decide the best wines of 2012 based on the opinions of wine lovers themselves rather than the critics. You still have the opportunity to vote for your favorite wines but after two weeks of voting a few leaders are starting to pull ahead, especially in the luxury Burgundy category. Here's a sneak peak at the top five in luxury Burgundy: 1. Domaine Michel Lafarge Volnay Vendanges This Pinot Noir wine was produced through biodynamic farming inThe flavor carries a bit of spice along with hints of red fruit and a bit of oak. Pairing Suggestion: Barley Risotto with Asparagus and Parmesan

2. Joseph Drouhin Chambolle Musigny As the name suggests, this red wine hails from Musigny. of truffle and game follow aromas of violet and black cherry as well as a bit of earthiness. Pairing Suggestion: Sweet-and-Sour Brisket with Shallots and New 3. Domaine de Courcel Pommard Premier Cru le Grand Coming from the village of Pommard, this Pinot Noir calls up flavors of spice, dark fruit with notes of chocolate as well. This is a big-bodied wine with a bit of an earthy feel to it. Pairing Suggestion: Chicken Marsala with Pancetta & Cream 4. Ponsot Morey Saint Denis 1er Cru Cuvée des A Morey St. Denis Pinot Noir, this red wine combines spices with full and intense flavors of ripe fruit, including cherry and Pairing Suggestion: Olive Tapenade Tart with Carmelized Red 5. La Pousse d'Or Les Jarollieres Premier Of course, another Pinot Noir, this one grows in a Pommard Premier Cru vineyard and features a strawberry aroma followed by