Wine BrandingPackaging WinePackaging DesignBottle BrandingWorld PackagingBranding BrandDesign BrandingFanakalo WineBy FanakaloForwardsLabel design for De Kleine Wijn Koöp. "Liefling" meaning Darling in Afrikaans, is also the area where this wine is from.Wine Label Design for the Modern Consumer Tips on designing an innovative wine label that resonates well with your core consumer. BTN Premium Members, please Log In to access the complete Webinar.Please Sign Up now and choose your Premium plan. For only $29 a month, get full access to articles and webinars on BTN + other benefits like: Full Access to BTN Consultants Full Access to Buying Leads Full Access to all Articles and Webinars Social Media Push On Your Brands Discounted rates to exhibit at major partner events and conferences Your BTN membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution.

Just one article can help you make better decisions and improve your distribution strategy. Select your plan here >>For those doubting the power of Bordeaux in the Chinese market, db counts down the top 10 best-selling wines on Asian-based wine website Wangjiu. As previously reported by the drinks business, the Chinese online retail market is set to surge as China’s consumers spend more time online, and leading the emerging market is Wangjiu Online. With a strong focus on premium labels, Wangjiu was established in 2012 and has spent over £10 million on procurement and warehousing as well as its online wine retailing platform. ), Wangjiu has differentiated itself as a retailer of premium wines, while providing a bespoke “wine-customisation” service that it is currently providing to banks, media corporations, and private clients. This service allows clients to specify a preferred wine style, and Wangjiu will source a wine to fit the specification. In a campaign that is the first of its kind in China, Wangjiu released a wine on 17 May this year that was customised according to the popular polls and requests from over 200,000 consumers from its database.

The wine was created as the result of a collaborative research between Wangjiu Online and La Revue du Vin de France China to find out what wine would be most suitable for the Chinese palate. Consumers and wine critics in China went through a poll where they expressed their favourite styles of wine, the price they were most willing to pay for a bottle of wine, and other factors such as the weight of the bottle, the closure used, and even the wine label design. Based on the results of the poll, Wangjiu sampled wines from producers from over 50 countries before picking a wine produced by Château de Birot from the 2008 vintage, which the website named “Coup de Coeur”. The wine was released at ￥198 (£21), and all 12,000 bottles were sold out within a month from the release date. Over the following pages are the top 10 most popular wines retailing on Wangjiu’s website, including some rather revealing customer reviews outlining Chinese drinkers views on organics, tannins and the Italian wine style:

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The artist Lee Ufan. Courtesy Studio Lee/Ufan Château Mouton Rothschild Lee Ufan, the reputed minimalist painter and sculptor, has been commissioned to design the label of the 2013 Château Mouton Rothschild wine. For his design, the Korean artist has employed one of his signature motifs, the rectangular blot, which in this case he has rendered in a suitable burgundy color. As the press release eloquently puts it (in the jargon of wine lovers): “In [Ufan’s] work for Mouton, the initially indecisive purple of the drawing gradually attains its full richness, just as a great wine is patiently brought to fulfilment in the secret of the vat house.”best red wines not dry Established in 1853, Château Mouton Rothschild has been commissioning outstanding artists to illustrate the label of an exclusive bottle every year for almost eight decades.best wine list south beach

The first commissioned artist was the painter Philippe Jullian, who created a label to commemorate the “Année de la Victoire,” the liberation of France in 1945. Each year since then, an artist has created an original design for the wine. Artists who have taken part in the tradition include Salvador Dalí (in 1958), Dorothea Tanning (in 1965), Marc Chagall (in 1970), Pablo Picasso (in 1973), Georg Baselitz (in 1989), and Lucian Freud (in 2006). Participating artists aren’t given any monetary compensation, but they do receive a number of cases of Château Mouton Rothschild wine as a token of gratitude. Considering that the current price of a bottle of the Lee Ufan edition wine is $359, it seems like a reasonably handsome (and tasty) reward. Château Mouton Rothschild is not the only company seeking the services of artists to revitalize their packaging designs and marketing campaigns. Check our How to Party like a Collector article to discover how to get your hands on a selection of these affordable (and drinkable) works of art.