Home / Social Media / In a recent post on Australian Business Use of Social Media, it was noted that small businesses tended to just use one platform in their social media marketing efforts, i.e. Facebook. As the size of the business increased, the more likely they were to use additional social media platforms besides Facebook. According to the latest Social Media Statistics Australia for Sep 2015, Instagram now has 5 Million active monthly users in Australia. It trails only Facebook at 14.0M, You Tube at 13.9M and WordPress at 5.75M active monthly users. Thus, there is a strong argument now for incorporating Instagram into the mix of social media marketing efforts. Here is my list of Top 10 Wine Brand Instagram Accounts. These are a mixture of small to very large wine brands which have embraced Instagram showing that successful use can be achieved with limited funds and resources. What all the brands on the list have in common on their Instagram accounts are: They are very active on the platform.

Get the mix right between overt selling commercial content and other content. Using beautiful imagery in the other content to showcase: Beauty & location of the surrounding area Food in the restaurant or cellar door to match the wines Production process and how the wine is made Staff & key personnel Events & sponsorship opportunities where the product is consumed and enjoyed Cute and furry animals that work at the winery or regularly stop by to say hello. Images used are visually driven. There is minimal use of text and other copy on the images. Appropriate use of hashtags. The list is in no particular order. (NB: Images below are from the official brand feed as well as some user generated content using the hashtag) lpine-phototile-for-instagram id=826 user=”kardy1″ src=”global_tag” tag=”bestswines” imgl=”instagram” style=”cascade” col=”3″ size=”M” num=”3″ align=”center” max=”100″] lpine-phototile-for-instagram id=826 user=”kardy1″ src=”global_tag” tag=”yellowglen” imgl=”instagram” style=”cascade” col=”3″ size=”M” num=”3″ align=”center” max=”100″]

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Tips for Improving Digital Marketing Tags bestswines coriole jacobscreekwine kangarillaroadwinery leeuwinestate nepenthewines penfolds vassefelixwines yalumbawine yellowglen Am loving the new recruitment campaign from McDonald’s Australia. They have launched a Snapchat lens …Instagram 25: Our Editors Choose the Best in Winetop 10 wine brand in australia Instagram is a funny thing: while it is undoubtedly a visually-centric medium, offering a platform for powerful images to stand alone in that whole a-picture-says-a-thousand-words kind of way, there is a heavy reliance on actual words to contextualize and caption these images, providing everything from witty quips to passionate monologues. best cheap wine bars nycAnd these comprehensive offerings provide yet another conversation starter — as we see already on Facebook and Twitter — for people to participate in an open conversation surrounding whatever the offering brought to mind. best italian wine online store

Perhaps that is why Instagram is becoming an increasingly important part of the public discourse. However, that being said, one of Instagram's charms is its brevity, both in presentation as well as immediacy when it makes it further and further down the feed. It's stimulating in every sense of the term; there's a constant excitment for the "new." If the Twitter 25 represented the top Tweeter in wine who are "not merely telling you what they're swirling and sipping," instead curating an engaged experience for followers, then the Instagram 25 represents those whose visual (and editorial) expressiveness extends well beyond a label shot or filtered photograph of a full wine glass placed artistically on top of the table. These are the wine lovers who not only "paint a picture," but paint a picture that captures a moment worth remembering. Drink it all in! And be sure to follow the Grape Collective team! Grape Collective - @grapecollective Jameson Fink - @jamesonfink