best wine marketing books

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We'll e-mail you with an estimated delivery date as soon as we have more information. Your account will only be charged when we ship the item.DetailsWine Marketing Online: How to Use the Newest Tools of Marketing to Boost Profits and Build Brands FREE Shipping. DetailsWine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management FREE Shipping on orders over . An essential guide to wine production, distribution and sales.1 edition (November 1, 2007)best red wine to go with italian food 9.2 x 6.6 x 0.8 inchesbest red wine to go with italian food Shipping Weight: 1.4 pounds (View shipping rates and policies)top wine brands india Amazon Best Sellers Rank:dry red wines in order
#522,913 in Books (See Top 100 in Books) in Books > Textbooks > Business & Finance > Marketing in Books > Cookbooks, Food & Wine > Beverages & Wine > Wine & Spirits > Wine in Books > Business & Money > Industries > Hospitality, Travel & Tourism If you are a seller for this product, would you like to suggest updates through seller support? 33 star67%2 star33%See all verified purchase reviewsTop Customer Reviewseditor, please|Very poor conversion from dead tree to eBook|best selling wine in 2014A basic overview of wine marketingbest online wine club australia What other items do customers buy after viewing this item?best wine to bring as a gift Wine Marketing Online: How to Use the Newest Tools of Marketing to Boost Profits and Build Brandsbest wine to give for christmas 2016
Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management American Wine Economics: An Exploration of the U.S. Wine Industry Wine Marketing & Sales, Second edition See and discover other items: book marketingThis year’s harvest of wine books offers a wealth of gift-worthy titles. In February and November, I wrote about “ American Wine,” by Jancis Robinson and Linda Murphy, and the seventh edition of “ The World Atlas of Wine,” by Hugh Johnson and Robinson: two coffee-table-size reference works any wine lover would appreciate. best wine cooler drinkHere are three others guaranteed to please: Yawn. Not another wine primer, I thought when I picked up Katherine Cole’s “Complete Wine Selector” (Firefly; $25). Yet I was immediately bowled over by how Cole, wine columnist for the Oregonian newspaper and author of “Voodoo Vintners” (2011), has figured out a new way to present a familiar topic.
By using Web publishing techniques — heavy use of infographics and short snippets of text — she manages to convey an impressive amount of information on a single page. In “Cracking the Code” of regional labels and “Masterclass” presentations that delve deep into a particular aspect of wine, Cole has created an essential reference for novice and aficionado alike. She doesn’t just stick to the basic information but clues us in to various trends in the wine world. Orange wines, natural wines: Yep, they’re here. She offers advice on how and where to shop for wines, listing stores in Europe and East Asia. (Addy Bassin’s MacArthur Beverages represents Washington.) She enlists a global array of sommeliers to help us match food and wine, includes strategies for navigating restaurant wine lists, and summarizes details of wine service for dinner parties at home. Cole will have readers thirsting for more varied and expensive wines. Those of us with tighter budgets might want to stick to “ The Wine Curmudgeon’s Guide to Cheap Wine,” by Jeff Siegel (Vintage Noir Media; $12.95).
Siegel, author of the award-winning Wine Curmudgeon blog, is a friend of mine and co-founder with me of Drink Local Wine, which he styles here as “the first locavore wine movement.” He financed the publication of his book through a Kickstarter fundraising campaign. Throughout the book, Siegel never loses sight of a simple fact: Americans spend about $7, on average, for a bottle of wine. The problem is, most cheap wine is banal, and the wine industry and what he calls the “Winestream Media” look down on consumers who favor the inexpensive stuff. Siegel gives us the confidence to drink within our means and the wherewithal to find the cheap gems in a sea of labels. Consumers who drink only cheap wine might believe they don’t need a wine book, but Siegel offers practical advice on navigating wine stores and the industry marketing onslaught in search of value. Jess Jackson was another proponent of cheap wine. His Kendall-Jackson Vintner’s Reserve Chardonnay revolutionized the U.S. wine industry in the 1980s and solidified the American taste for slightly sweet wines.
A litigator in his first career, he fought high-profile court battles against wine industry giants such as E&J Gallo and even his own winemaker. By the time he died in 2011, Jackson owned prime vineyard land up and down the California coast and had built a family-owned empire of wineries. (That empire is still growing, having expanded into Oregon this year.) He also took on the clubby horse-racing industry, claiming his big prize with Rachel Alexandra, the first filly to win the Preakness in 85 years, in 2009. Jackson’s tenacity, hard work, charm and temper are on full display in Edward Humes’s fine biography, “ A Man and His Mountain ” (Public Affairs; Humes, a Pulitzer Prize-winning journalist, recounts Jackson’s rise from an impoverished childhood, during which he had to help support his family from a young age, and his risky abandonment of a successful law career in his early 50s to plant a vineyard. A fermentation problem with his first chardonnay nearly ended that venture, but he and winemaker Jed Steele created the wine that quickly became all the rage in America.