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BERKELEY — Walk into the now-shuttered office of John Fox’s business, where he concocted a $45 million wine Ponzi scheme that bilked more than 4,000 wine collectors, and you’ll find a large weight room and virtual reality golf simulator. The Premier Cru owner, who spent his ill-gotten gains on expensive cars, also left luxurious car parts strewn about the Berkeley wine store and warehouse, like Ferrari wheels, a Ford GT 500 hood and a 1970 Plymouth Roadrunner hood and wheels. On Saturday, all the remaining items abandoned from Fox’s bankrupt company will be auctioned off at the store at 1011 University Ave. in Berkeley. The 79,000 bottles of wine already were auctioned off in federal bankruptcy court for $3.6 million to a wine auction house in August. “It’s a little different,” said Daniel Clar, whose auction house has spent months cleaning up the property and preparing to sell the items. Crews already had to dump two large bins of cardboard and a truckload of empty wine bottles, he said.

“Where it’s really different is we have 2,000 (empty) wine crates of Chateau Lafite Rothschild and Petrus, and other expensive wines.” In August, Fox, 66, of Concord, pleaded guilty in federal court to one count of wire fraud, admitting to ripping off his high-end wine customers and spending the money on expensive cars, private golf memberships and women he met online. Federal prosecutors are recommending more than six years in prison and restitution. His plea agreement sentencing is scheduled for Dec. 14. According to his plea agreement, Fox embezzled funds from Premier Cru accounts and spent the money on Corvettes, Ferraris, Mercedes-Benzes, a Maserati, along with paying off personal credit cards, personal expenses and more than $1 million on women he met online. Premier Cru sold “pre-arrival” or “wine futures,” in addition to normal retail wine, which meant Fox would take money up front and promise wine months later. Between 2010 and 2015, Fox admitted to selling about $20 million in “phantom wine,” according to his plea.

Premier Cru eventually filed for bankruptcy in January, claiming $70 million in debt and almost $7 million in inventory. Affected customers are expected to get pennies-on-the-dollar for their investments. Saturday’s auction will likely bring in more wine enthusiasts, as the high-end wine crates are collectible and can be used to decorate wine cellars or bars, Clar said. Such crates can sell between $35 and $135 each online, he said. The inventory also includes antique wine bottles dating back to the 1870s from some of the most cherished wineries, Clar said, along with expensive glassware, wine refrigerators and tapestries from the walls. In addition, Premier Cru’s large warehouse will be liquidated, including racks and forklifts. And of course, the small personal gym and golf simulator will be up for grabs as well, Clar said. A public preview is open 10 a.m. to 4 p.m. Friday. The building will open at 9 a.m. Saturday, and the auction will begin at 11 a.m.

You must attend in person to place a bid; nothing will be done online, Clar said.We’ll turn your home into a tasting room, bringing the wine lifestyle to you. You and up to 16 guests can learn about and buy our exclusive artisan wines with our unique, taste-before-you-buy wine experience. Invite your friends, lay out a few simple apps and enjoy pouring up the fun! Your Independent Wine Consultant will be your guide, providing wine education and tips throughout your Wine Tasting.
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Pour, swirl, sip & enjoy the Tasting! Our Hosts open their homes with welcoming smiles, making sure their friends and guests have a wonderful time while enjoying their Wine Tasting. WineShop At Home Hosts are gracious, joyful and always fab! As our way of saying thank you for Hosting a Wine Tasting, you’re eligible for lots of amazing perks that celebrate your good taste.
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fruit wine buy online A special bottle of wine just for you, our Host! 50% OFF your first shipment of the Artisan Collection™ Wine Club. 50% OFF your purchase of one set of Artisan 5 Star Stems or one Decanter. Exclusive Host Bundles: 7 wines for the price of 6 or 14 wines for the price of 12. Ask your Wine Consultant for a full list of Host Perks & for more info!

Select the Wine Tasting Sampler that speaks to you and your tastes, the Sampler you think you & your guests will love to experience. With 5 distinct options to choose from, have fun trying them all by Hosting multiple Wine Tastings! Your Wine Tasting Sampler includes 5 bottles of artisan wine for $29.95 (plus tax & shipping) and your Host Thank You Bottle.* AVG RETAIL VALUE OVER $120! I Want This Sampler I Want to Host *True to its name, “the individualist” Sampler is unique to the other Samplers. It is a 4-bottle Sampler for $39.95 and does not include the Host Thank You Bottle. If you’d like to upgrade your Sampler and offer more wine options to your guests, select a Custom Pack to have these wines shipped along with your Sampler. Ask Your Consultant for more information. You and your guests will have a fantastic time at your Wine Tasting. Simple, social and oh-so-much delicious fun! Here are some quick Host tips: A WINE TASTING IS SIMPLE (AND FUN!)

Select a few different cheeses, from mild to strong. Fruit, crackers & chocolates make great additions. PUT ON THE CHILL Unbox your Sampler and chill all of the wines in the fridge or an ice bucket just before pouring. Have plenty of water and glasses on hand throughout the Wine Tasting. If you have a decanter available, ask your Consultant which wines to decant before the Tasting. Ready to have fun and taste wine with your friends? Fill out this form to request a Tasting with your WineShop At Home Wine Consultant. Don’t have a Consultant yet? We’ll put you in touch with a dedicated Consultant in your area. Thanks for becoming a WineShop At Home Host! Know a Wine Consultant already? Make sure you’re on their website before filling out this form. If you don’t spot your Consultant’s name or photo at the top of the page, please click here to navigate to their site. If you do see their name and photo, please continue! SAMPLER THAT I'M INTERESTED INSAMPLER THAT I'M INTERESTED INTHE ORIGINALTHE RENEGADETHE COLLECTORTHE ROMANTICTHE INDIVIDUALISTENHANCE MY SAMPLERI'D LIKE TO ENHANCE MY SAMPLER ($3 SHIPPING BUILT INTO PRICE)Table White Wine - $17.00Table Red Wine - $17.00Table Red Wine & Table White Wine - $31.00le Cadeau Semi-Seco Sparkling - $25.50le Cadeau Rosé Sparkling - $31.50le Cadeau Semi-Seco Sparkling & le Cadeau Rosé Sparkling - $54.00Glory Cellars 2013 Hero’s Blend - $46.00Lumière de Vie 2016 Sauvignon Blanc & Terroir Cellars 2015 l’Ouverture - $52.00Broadmoore Estates 2016 Muscat & Red Trails - $44.00Deluge 2012 Pinot Noir - $44.00Deluge

2012 Storm - $44.50Harlow Court Private Reserve - $45.00Harlow Court Cabernet Franc - $49.00Artisan 5 2014 Masterpiece - $70.00Artisan 5 2013 Masterpiece - $78.00Deluge 2012 Pinot Noir & 2012 Storm - $85.50Harlow Court Private Reserve & Cabernet Franc - $91.00Artisan 5 2013 & 2014 Masterpiece - $145.00Artisan 5 2014 Masterpiece, Deluge 2012 Pinot Noir & Deluge 2012 Storm - $152.50Artisan 5 2014 Masterpiece, Harlow Court 2013 Cabernet Franc & Deluge 2012 Storm - $157.50Artisan 5 2014 Masterpiece, Harlow Court Private Reserve & Harlow Court 2013 Cabernet Franc - $158.00NameFirstLastAddress Street AddressAddress Line 2CitySTATEAlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces PacificStateZIP Code

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