Top 10 wine brands 2015 7th April, 2015 by Gabriel Stone The wine industry as we know it today owes an inestimable debt to European knowhow and culture, but in commercial terms today’s axis leans in a very different direction. As consumers in France, Spain and Italy cut back their wine consumption, often in favour of other drinks categories altogether, global sales are being propelled forward by countries whose embrace of wine is a relatively recent phenomenon. Last year marked a watershed moment as the US overtook France for the first time to become the world’s biggest wine consumer by volume with annual consumption reaching 29.1 million hectolitres. That certainly helps to explain why US-based brands feature so strongly in this list and suggests that their dominance is set to grow. Indeed, recent IWSR estimates suggest that US wine consumption is due to rise by 11% over the next three years, growth that would put this market’s total at more than double the level anticipated for that former hotbed of interest, China.

Meanwhile there remains plenty of opportunity for those capable of navigating the crowded and highly competitive UK market, where a steady decline in wine consumption is due to reverse in a more positive direction this year. Although much of this growth looks set to be led by sparkling wine, especially Prosecco, IWSR predictions suggest that still wine is also due to share in this bounceback. As if managing the fluctuating fortunes of these established markets wasn’t enough, those at the helm of the world’s biggest wine brands must also decide what role, if any, they can play in rapidly emerging markets such as Africa, where consumption is expected to rise by a third in the decade to 2018. For the moment however, read over the following pages to discover last year’s 10 biggest selling bottled wine brands* and the latest developments that are helping them to stay on top. “Sales figures are based on a combination of data provided by the brand and industry estimates.

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Deadline : 12th May 2017 Global Chardonnay Masters 2016 Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range. Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage. Now in its third year, The Fortified Masters will reward the best fortified wines on offer. The Global Malbec Masters 2016 the drinks business is proud to announce the inaugural Global Malbec Masters 2016.Top 10 wine brands 2016 26th July, 2016 by Lucy Shaw While interest in wine among younger consumers appears to be at an all-time high, and brands are being forced to wake up to the importance of engaging with the next generation of drinkers who will ultimately go on to shape the market, consumption in countries with a rich wine tradition like Italy, France and Germany is in decline and forecast to fall further over the next four years. While Italy overtook France to become the world’s largest wine producer last year, at the same time domestic consumption fell to an all-time low. 

It’s a very different story in the US, which retained its crown last year as the world’s largest consumer of wine, with consumption slated to rise a further 2% between now and 2019 to 4.2 billion bottles per year. Interestingly, millennial consumers are driving this growth, despite being increasingly lured to other drinks categories like craft beer and Bourbon, which seem more adept at speaking their language. Encouragingly, wine lovers in the US are adopting a ‘less is better’ philosophy, with sales of wine over $10 a bottle on the rise. But while Americans may be forking out more on wine in general, boxed wine brand Franzia remains the world’s bestselling wine brand with a staggering 0.8% share of the total global market, according to Euromonitor. Consumption in China is picking up, with the country making an increasing impact on the global wine market. While exports are on the rise, imports grew by 37% in 2015 as the country’s thirst for wnes from all over the world develops.